WyzeMD 90-Day Launch Campaign

01 · Strategy

One message, everywhere: start with your labs.

Most clinics sell a product. WyzeMD sells a better way to make health decisions: real bloodwork, a real provider and a plan that keeps up with you. Every post, ad and email ladders back to that idea and to one simple next step: a $99 first visit.

Positioning

Functional medicine built on your bloodwork. Not a prescription vending machine, not a med spa. In person in Overland Park, by video in four states, and in Spanish through Programa Latino.

The promise we can keep

We start with your labs, explain them in plain English and follow up. We never promise results or timeframes. Trust is the product.

Brand voice

Confident, warm, plain-spoken, a little playful. Short sentences. Premium and clinical, never hype. Tagline everywhere: "When it comes to your health, Let's be Wyze!"

Who we're talking to

Primary

Weight loss seekers

Adults 30 to 60 in the KC metro who have tried diets and apps, are curious about GLP-1 medication and want a provider-led plan.

/go/weight-loss

Primary

Men 35 to 60

Low energy, poor sleep, training plateaus. Curious about testosterone and want answers from a full lab panel.

/go/testosterone

Growth

Women 38 to 58

Perimenopause and menopause changes. Want to be heard, want labs and options, not a brush-off.

/services/hormone-therapy

Growth

Latino families

KC metro and Oklahoma Spanish-speaking households who want care in their language, from first call to follow-up.

/es/programa-latino

Content pillars

Mon · EducateMyth vs fact, explainers, carousels people save and share.

Tue · Service spotlightOne service at a time: what it is, who it's for, what a visit looks like.

Wed · Behind the scenesSly on camera, the clinic, how telehealth works. Faces build trust.

Thu · Know your numberOne lab marker per week, explained in 30 seconds. Our signature series.

Fri · Programa LatinoA full Spanish post every week, written natively, not translated.

02 · Funnel

From scroll to booked visit in four steps.

1
Reach
Organic posts on 7 platforms (5 per week each) + Meta and Google ads + Google Business Profile.
2
Land
Every link goes to a page built to convert: /go/weight-loss, /go/testosterone, service pages, state pages. All tracked with UTMs.
3
Lead
Short form: name, phone, email, service. Separate SMS and email consent. No health questions online. Saved with the source of every lead.
4
Book
The team calls within one business day, books the $99 first visit in Tebra, and the welcome sequence starts.

Speed to lead wins. Goal: every new lead gets a call or text (with consent) within 1 business hour during clinic hours.

03 · The 90 days

Three phases, thirteen weekly themes.

Days 1 to 30 · Oct 12 to Nov 8

Launch & awareness

Introduce WyzeMD, the tagline and the labs-first idea. Build the audience, warm up retargeting, collect first leads.

W1 Launch: meet WyzeMD, Let's be Wyze
W2 Labs first
W3 Medical weight loss 101
W4 Men's health and Movember

Days 31 to 60 · Nov 9 to Dec 11

Education & trust

Go deep on each service, show the clinic and telehealth, launch the store with a Black Friday supplements sale.

W5 Women's hormones
W6 Telehealth in 4 states
W7 Thanksgiving + Black Friday
W8 Custom vitamins
W9 Peptides education

Days 61 to 90 · Dec 14 to Jan 9

Conversion & New Year

Ride resolution season. Push the $99 first visit hard into January with retargeting and email.

W10 IV therapy + clinic tour
W11 Holiday wellness
W12 Start 2027 with your labs
W13 New Year, new plan

04 · Channels

Seven platforms. Five posts a week on each.

Each post is written once and re-cut for the platform: native length, format, hashtags and call to action. Same idea, built to win on that feed.

Platform	Per week	Formats	How we win there
Instagram	5 + daily Stories	Reels, carousels	Saveable carousels, 20 to 40 second Reels, link in bio to the $99 offer.
Facebook	5	Reels, carousels, links	Older KC audience and families. Full links, community groups, events.
TikTok	5	Vertical video	Hook in 2 seconds. "Know your number" series. Sly on camera.
YouTube Shorts	5 + podcast	Shorts, long-form	Searchable titles. Shorts feed the long-form podcast channel.
LinkedIn	5	Text, documents	Employers, executives, prevention. Corporate wellness conversations.
Threads	5	Short text	Quick takes and questions. Cheap reach, conversational.
Google Business Profile	5 + photos	Updates, offers	Local search in Overland Park and KC. Fresh posts and photos lift map rankings.

05 · Content calendar

Every post, ready to schedule.

Tap any post to see the script, production notes and the version for each platform. Copy captions with one tap, or export a CSV for Meta Business Suite, Later or Buffer.

Spanish only

06 · Paid media

Ads that send people to pages built to convert.

Meta (Facebook + Instagram)

Lead campaigns to the website forms (/go/ pages), not Instant Forms, so lead data stays in our system.
Creative: top organic Reels each week get boosted. Test 3 hooks per ad set.
Audiences: 25 mile radius of Overland Park + KS, MO, AR, OK for telehealth. Broad targeting, let creative find the buyer.
Spanish ad set every week for Programa Latino.
Retargeting site visitors and video viewers with the $99 first visit.

Google Search

High intent keywords: "functional medicine Overland Park", "testosterone clinic Kansas City", "medical weight loss Overland Park", "IV therapy Overland Park", "primary care Overland Park".
Telehealth state campaigns pointing to each state page.
Spanish keywords to /es/programa-latino.
Call extensions and location assets tied to the Google Business Profile.

Starter$1,500 / mo

Meta lead ads + Google brand and IV/primary care. Good for proving the funnel.

Recommended$3,000 / mo

Meta lead + retargeting, Google search across services and states, Spanish ad sets.

Scale$5,000 / mo

Everything above plus YouTube pre-roll from the podcast and New Year surge budget.

Ad spend is paid to Meta and Google directly and is separate from management. Suggested budgets; Sly picks the tier.

Before any prescription ad goes live: GLP-1, testosterone and peptide ads require LegitScript certification and Meta and Google healthcare approvals. Until approved, paid ads promote labs, primary care, IV therapy, custom vitamins and the clinic. Organic posts stay educational.

07 · Email & SMS

Follow up like it matters. Because it does.

New lead welcome (email, 14 days)

Day 0 Thanks + what happens next + $99 first visit link
Day 1 "Why we start with your labs"
Day 3 Meet Sly + the WyzeMD story
Day 7 Service deep dive matched to their interest
Day 14 Last call: book your first visit

SMS (consented numbers only)

Instant "Thanks, our team will call you soon." (Twilio hook already built)
Day 1 Booking link if we could not reach them
Reminders Appointment reminders from Tebra
Monthly At most one offer text. STOP honored always.

Never include health details in texts or emails. Consent wording is stored with every lead.

Newsletter: "The Wyze Report" (2 per month)

One lab marker explained, one service spotlight, one clinic update, one offer. Spanish edition for Programa Latino subscribers. Sends: Oct 22, Nov 5, Nov 19, Dec 3, Dec 17, Jan 7.

08 · SEO & local

Own "near me" in Kansas City.

Blog: 2 posts per month

Oct What a full lab panel includes (and why it matters)
Oct Telehealth in Kansas: how a video visit works
Nov Testosterone: questions to ask before you start
Nov Perimenopause: what labs can and can't tell you
Dec Peptides: how to spot a safe source
Dec Start the New Year with your labs, not a crash diet

Google Business Profile

5 posts per week (written in the calendar) + 3 new photos weekly.
Services, attributes, hours and Spanish-speaking attribute filled in.
Q&A seeded with the top 10 questions from the site FAQ.
Review requests to every patient, no incentives, and replies that never mention health details.
One clinic, one listing: never a second profile at the same address.

09 · Video, podcast & production

Film once a month. Post every day.

Monthly shoot day (Overland Park)

20 talking-head clips with Sly (Wed + Thu posts for the month).
Clinic B-roll: front desk, lab draw, IV lounge, telehealth setup.
Spanish segments with a Spanish-speaking team member.
Photo set for Google Business Profile and the website.

Shoot dates: Oct 13, Nov 10, Dec 8 (plus a New Year batch Dec 29).

"Let's Be Wyze" podcast (every 2 weeks)

Ep 1 Healthcare, not sick care: why WyzeMD exists
Ep 2 Reading your labs like a pro
Ep 3 Medical weight loss without the hype
Ep 4 Men's health: energy, sleep and testosterone
Ep 5 Hormones and the 40s: what women should ask
Ep 6 Your 2027 health plan

Each episode becomes 5 Shorts, 1 blog recap and a newsletter section. Episodes live on wyzmd.com/podcast.

10 · Measurement

What we track, every Monday.

LeadsBy source, service and language (UTMs on every link)

Cost per leadMeta and Google, by campaign

Booked visitsLeads to $99 first visits in Tebra

Speed to leadMinutes from form to first call

Reach & savesPer platform, per pillar

FollowersWeekly growth on all 7 platforms

GBP actionsCalls, direction requests, website clicks

StoreOrders and revenue, Black Friday results

Week 2 sets the baseline. Targets for leads, cost per lead and bookings are set with Sly at the Day 30 review, then again at Day 60.

11 · Guardrails

The rules every post follows.

No claims that anything treats, cures or prevents a condition. No guaranteed results or timeframes.
No before and after photos. No invented testimonials, reviews, statistics or providers.
Prescription treatments are educational only and always "when clinically appropriate", with no drug brand names.
Never mention Retatrutide.

Never ask anyone to share health details in comments or DMs. Move them to the form or a call.
Ad pixels never receive form data. No health-based audience targeting.
Spell it right: "Wyze" with a Y, every time. "When it comes to your health, Let's be Wyze!"
No em dashes in copy. No prices starting with 66.

12 · To launch Oct 12

What we need from Sly.

Admin access: Meta Business Suite, Instagram, TikTok, YouTube, LinkedIn page, Threads, Google Business Profile
Ad accounts with payment method (Meta, Google)

Tebra booking link + who calls new leads
LegitScript status for prescription ads
Black Friday discount amount

Shoot day availability (Oct 13, Nov 10, Dec 8)
A Spanish-speaking team member for on-camera Programa Latino posts
Real clinic and team photos

When it comes to your health, Let's be Wyze!

Visit wyzmd.com →